Being always busy, busy, busy me… I need to catch my breath and have a little break. What I need is a vacation 🙂

ANYWAYS… Back to business. I have some key points to share on chapters 4, 5, and 6

Chapter 4:

  • A publicist is a public relations writer who places stories all through the media. For example, Tiger Woods’s publicist made sure everyone knew about the press conference he had.
  • There are 4 obstacles publicists might face when they create news in the media. They are a shrinking news hole, media gatekeepers, media being fragmented, and information overload.
  • Timeliness, prominence, proximity, significance, unusualness, human interest, conflict, and newness are all characteristics that make up the news.
  • You can find news in internal news sources and external news sources. Internal news sources are periodicals, clipping files, etc. External news sources are surveys, updates on competitors, and so on.
  • News can be created through different ways, such as through brainstorming, special events, contests, surveys, polls, top 10 lists (or 100 or 1000…), product demonstrations, stunts, rallies, protests, awards, and personal apperances.

Chapter 5:

  • News releases bring attention to information on new ideas, various situations, upcoming events, different services, and new products.
  • The 5 types of news releases are announcements, spot announcements, reaction stories, bad news, and local news.
  • The traditional parts of a news release are letterhead, contacts, headline, dateline, lead paragraph, and body of text.
  • Things to remember: Information that is put into a news release should be factual. Answer 1 or 2 of the 5 Ws and H (choose the most important ones!) in the lead paragraph. News releases should always follow AP Style.

Chapter 6:

  • Fact sheets, media kits (also known as press kits), and media advisories (also known as media alerts) help out in the production of media coverage.
  • There are 3 different kinds of fact sheets that include ones for upcoming events, corporate profiles, and summaries on a news product’s characteristics.
  • Media Advisories are bulleted and short. There are not like news releases, which are long and consist of paragraphs.
  • Attachments and samples are not always included in media kits, instead news release, feature, facts sheets, background information, photos or drawings, information on a spokesperson or senior executive, and basic brochures.
  • EPKs or e-kits are electric media kits. These are prefered more over printed media kits by journalists because they cost less.
  • Reasearch on publication or broadcast shows, writing e-mails or making calls, and following-up are the components that make up a good pitch.
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